Marketing

Large multidisciplinary database providing abstracts and select full text of scholarly and popular publications in a wide variety of subject disciplines, including art, literature, education, history, sociology, science, and engineering. Because of its broad subject and full text coverage, Academic Search Complete is a good starting point for research on virtually any topic. Click here for a search tutorial. 
Coverage Dates: 1887 to present

Abstracts of journal articles, books, dissertations and technical reports in behavioral science and mental health from the 1800s to the present. Also includes literature about the psychological aspects of related fields such as medicine, nursing, sociology, education, anthropology, business, and law.
Coverage Dates: 1800s to present

Full text journals in all fields of business, including marketing, management, accounting, finance, and economics. Covers major titles such as Harvard Business Review, Industrial & Labor Relations Review, Journal of Management Studies, and Journal of Marketing Research. Also includes market research reports, industry reports, country reports, company profiles and SWOT analyses.

Full text access to complete back runs of scholarly journals across the humanities, social sciences, and sciences. Coverage for most journals does not include the last 3-5 years. Users can search across the entire database or limit their search to journals in specific subject disciplines. Click here for a search tutorial. Many scholarly eBooks are also available on the platform.
Coverage Dates: 1665 to present