The Filter Bubble is Eli Pariser's theory that personalization on websites and social media we use, creates a filter bubble sending us only information, news and suggestions that confirm our views and likes, and distancing us from other information.
The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think, by Eli Pariser
Eli Pariser: Beware online "filter bubbles" TED talk, 2011 (8:57 minutes)
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