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BUS 415

1. Finding Published SWOT Report

CSI library databases, Business Source Complete and Business Insights: Global contain published SWOT analysis for large public companies.  These reports offer perspectives and insights on a company that you may not be aware of, and could be helpful, especially when you are just learning to conduct a SWOT analysis of a company.  But like all research sources, they require evaluation, and some of the reports could be outdated or incomplete.  Below are 2 examples for locating SWOT reports:

In Business Source Complete, type the name of the company in one box, and swot in the other.

In Business Insights: Global, mouse over Companies, then select SWOT reports.

2. Sample Business Plans (36 Volumes)

Business Plans Handbook Series: Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses. Presents sample plans taken from businesses in the manufacturing, retail and service industries which serve as examples of how to approach, structure and compose business plans.