Marketing

A marketing plan comprises a part of a company's /organization's overall business plan. It is a planning document that identifies your company's / organizations mission, vision, target market and target audience, products and/or services, marketing activities, strategies, methods, market research, and assessment. It acts as a "roadmap" that identifies the tangible goals and/or objectives for a company's success.

Below are the components of a marketing plan:

1. Executive summary
2. Mission statement
3. Marketing objectives
4. SWOT analysis
5. Market research
6. Market strategy
7. Budget